How the mall runs in reverse

A normal mall marks products up as they pass through layers of distribution. The Reverse Mall stacks buyer demand first, then places one wholesale order — so the markup never happens at all. First pools open fall 2026; here is exactly what will happen when they do.

1. STEP 01

   Reserve your spot

   Pick a pool and join it. Your card is stored, not charged — you can cancel anytime until the pool locks.

2. STEP 02

   Demand stacks together

   Other buyers join the same pool. Every signup moves the count toward the minimum order size, out in the open.

3. STEP 03

   Wholesale terms unlock

   When a pool reaches its minimum order size, the order is placed on wholesale terms. That is the moment — and the only moment — your card is charged.

4. STEP 04

   Receipt gets published

   The discount is instant, not rebated — you simply pay the pooled price at checkout. Then the full receipt goes public: retail, wholesale cost, our fee, and what you kept.